Review of concentrated laundry detergents
In an attempt to save money, many housewives stock up on cleaning products, purchasing huge 10-20 kg packs with enticing labels like "30% off." But often, a seemingly cheap, hefty package is actually used up faster than a smaller, more expensive concentrated detergent next to it. The answer is simple: concentrated laundry detergent allows you to add less to the detergent dispenser while cleaning more effectively. How this is possible and the benefits are discussed in detail in this article.
Let's get acquainted with concentrated powders
So-called concentrated powders are products containing "powerful" active ingredients whose effectiveness is several times greater due to their increased concentration. As a result, a single dose, much smaller than a single dose of standard powder, is sufficient to remove stains. There are other differences between concentrated and standard powders:
- minimal content of ballast substances and other fillers hazardous to health;
- large weight when comparing the same volume of a regular and concentrated product;
- high cost, but due to its economical consumption it is considered more profitable than standard packs;
- Primarily used for automatic washing, although you can also find a concentrate for hand washing.
In Russia, concentrates are just gaining popularity, while in the West, these products have almost completely "captured" the market. Moreover, manufacturers primarily refine the formulas of new brands, incorporating the latest components and extracts, before moving on to regular powders. Experts also point out the high safety of concentrated mixtures. Firstly, they are subject to stricter controls, and secondly, they are less likely to be counterfeited by unscrupulous manufacturers. For reference, among non-concentrates, counterfeit cases occur 10 times more often.
It's up to the housewife to decide whether to use modern products or trust only proven brands. But first, it's best to try the concentrate at least once, assess its consumption and effectiveness, and get to know it better. As numerous reviews state, many "simply don't fully understand what it means to wash with a 'powerful' powder."
Foreign funds
For those who've decided to stick with concentrated laundry detergents, we suggest choosing the most suitable laundry detergent in terms of quality and price. The selection available in stores is so wide that choosing the right one can sometimes be difficult. We've made the task easier by reviewing nine concentrated laundry detergents. First, let's look at five well-known international brands.
- Attack Bio EX. A Japanese all-purpose detergent that can be used in both machine and hand washing. Suitable for all fabric types, including colored, light-colored, and white items, including synthetic and cotton items. It does not contain harmful phosphates, but it does contain aggressive anionic surfactants and bleaching agents.

Thanks to the latest substances and enzymes, the product copes well with dirt without washing out the color or damaging the structure of the material.
- LV. Made in Finland. The main advantage of this detergent is the replacement of harsh anionic surfactants with gentler and biodegradable non-ionic ones. Due to the absence of fragrances and phosphates, the product is hypoallergenic, allowing for unlimited use. Excellent cleaning is ensured by enzymes that penetrate fabrics and "push out" stains from within.

- Lion Shoushu Blue Dia. Another Japanese detergent for machine and hand washing, suitable for all fabric types and colors. It features a completely safe formula without surfactants, phosphates, and sulfates. Bleaching agents and enzymes combat stains, gently removing them in both hot and cold water.

- Nissan Fafa with floral-scented enzymes. This Japanese concentrated baby detergent contains 10% surfactants, alkaline agents, water softeners, and bleaching enzymes. Its key feature is the conditioner, which eliminates static and adds softness to clothes. A pleasant floral scent is also a plus.

- Ecover Color Washing Powder. Made in Belgium using plant-based surfactants, enzymes, soaps, natural fragrances, and oxygen bleach. This improved formula effortlessly removes stains, has a light scent, rinses completely from fabrics, and wears out more slowly.

Most concentrates are universal, making them easy to select and use. It's also easy to see the relative safety of modern formulations, thanks to manufacturers eliminating dangerous surfactants and synthetic fragrances. Convenience is also attractive – the kit often includes a special measuring spoon, allowing you to accurately determine the amount of detergent needed for washing. The information plate will help you determine the dosage.
Domestic brands
Foreign products often come with a hefty price tag, so it's worth considering domestic alternatives. The Russian market offers many manufacturers offering affordable and effective concentrated powders. For example, the following brands and brands:
- Chistaun Professional Phosphate-Free. The name immediately suggests it's phosphate-free, but in reality, the formula is much safer and more natural, containing only soap, baking soda, citric acid, and water. This makes it hypoallergenic and softens laundry without affecting cleaning performance.

The soap base easily removes protein, grease and oil stains without leaving odor or streaks.
- Lotus Econom Universal. Suitable for use on colored, white, and light-colored laundry, regardless of fabric. This Russian-made concentrate is very inexpensive compared to foreign alternatives, thanks to its synthetic base. It contains various surfactants, including aggressive anionic ones. It also contains optical brighteners.

- Effect Omega 506. For difficult stains, the latest generation of washing powder based on active oxygen is suitable. In addition to standard washing and bleaching, the manufacturer promises complete disinfection due to the ability of the components included to disinfect fabrics.

- Organic Natural Eco-Drying Powder. Another product with a flawless formula: natural soap, baking soda, and citric acid. The concentrate is poured directly into the washing machine drum and effectively removes even stubborn stains from laundry. Completely hypoallergenic and recommended for use from the first days of life.

Finding a safe, concentrated powder is easy. The key is to focus on the brand, read the information on the pack or package beforehand, and don't be afraid to spend money—less will save you money in the long run.
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