Where are Gorenje washing machines manufactured?

When purchasing household appliances, it's a good idea to thoroughly research their origins. The location of the head office, the number of factories, and subsidiaries help determine the brand's popularity and credibility. For example, Slovenian washing machine manufacturer Gorenje is known for its affordable and functional products, offering innovative appliances with a modern design and a relatively low price. But where are these washing machines manufactured and assembled, and how does this affect their lifespan? Let's take a closer look.

In which countries are the factories located?

Knowing the "homeland" of a washing machine is crucial: the quality of its components and the machine's lifespan depend on it. Therefore, before purchasing a Gorenje machine, it's a good idea to find out where the machine is manufactured and assembled. Many associate the brand with Europe, but don't name the specific country.

By the way, the Gorenje brand is not limited to washing machines. The company manufactures a wide variety of machinery, equipment and electrical appliances. Moreover, factories are scattered across several countries, depending on the type of product they produce:

• Serbia – refrigerators, freezers, washing machines, electric water heaters;
• Slovenia – refrigerators, washing machines, kitchen hoods, freestanding and built-in stoves, ovens, microwaves;
• Poland – hoods;
• Italy – hobs, dishwashers, hoods;
• China – refrigerators, freezers, dishwashers, as well as food processors, microwaves, irons;
• Czech Republic – domino panels, tiles.

Gorenje washing machines are manufactured and assembled in factories in Serbia and Slovenia.

It turns out that Gorenje washing machines are manufactured in Serbia and Slovenia. Components are manufactured there, and the machines supplied to the Russian market are assembled there. You can more accurately determine the manufacturing location of a specific unit by examining the manufacturer's sticker—the "nameplate."

About Gorenje

Gorenje dd is a world-class Slovenian engineering company. Headquartered in Velenje, the company has factories and plants in several countries. It's worth noting that the brand is among the top 10 European home appliance manufacturers. Its sales market is also well-established: over 90% of its equipment is exported worldwide.

The company's major growth began in 2005, when Gorenje dd acquired a Czech manufacturer producing MORA stoves. Soon after, the Dutch brand ATAG, a well-known household appliance brand at the time, joined the Slovenian fold. Five years later, the Swedish company ASKO was acquired, and in 2013, Panasonic reunited with Japan. Panasonic acquired a 13% stake in Gorenje, boosting profits and enhancing the competitiveness of both companies.

In 2018, the Gorenje brand and its manufacturing facilities were acquired by Hisense, a Chinese manufacturer of household appliances and electrical goods. Since then, the brand's product range has expanded significantly. In addition to washing machines, stoves, and refrigerators, the company has also launched production of humidifiers, multicookers, range hoods, boilers, and a number of other products.

Pros and cons of Gorenje washing machines

For a long time, Gorenje has maintained a top-ten position among washing machine manufacturers. The reason is quite understandable: the affordability and functionality of its equipment. This brand's products have proven themselves in the global and domestic markets, largely due to their long list of advantages.

• The automatic load control feature weighs the laundry as it's loaded into the drum. This is a useful feature that solves two problems at once. First, it prevents imbalances caused by exceeding the maximum load. Second, the machine doses the detergent based on the number of items, preventing excessive foaming.
• Customizable program settings. Gorenje offers the ability to create your own program: select the type of laundry, cycle duration, heat level, and spin, and then save it in the "memory" section.
• Low noise level. Thanks to high-quality SuperSilent+ sound insulation, Gorenje motors operate virtually silently, even during the spin cycle.
• Safety. Gorenje's vertical washers only stop when the hatch is facing upward, and all machines, without exception, feature Aquastop leak protection.
• A variety of modes. There's a basic set of programs, as well as a unique one for all fabric types.
• Allergy mode. Intensive rinse, useful for families with children and allergy sufferers.
• Opti drum. A special surface that improves washing quality.
• Convenient controls. All washing machines are equipped with a display, and many models feature timer control.
• Self-cleaning function support. Extends the life of the machine.
• Convenient use. Thanks to the "Delayed Start" and "Delayed End" options.

Gorenje also has some drawbacks that are worth considering. For example, it's difficult to obtain original spare parts for repairs, and some find the automatic machines overpriced. The trouble-free lifespan, which is about six years, is also questionable. After that, breakdowns begin: 25% of complaints concern the dashboard freezing, and 30% relate to increased noise.

   

Readers' comments