Washing machine manufacturer Leran
While global brands like Samsung and Bosch are familiar to almost everyone, many only encounter washing machine manufacturer Leran in stores. Despite its relatively unheralded name, the company's product range and low price tag attract many consumers. Naturally, questions arise: where is this equipment manufactured, can it be trusted, and why is it currently gaining popularity? All the answers, along with historical background and explanations from a company expert, are provided below.
Where did the Leran technique come from?
In fact, Leran entered the Russian market back in 2009. The manufacturer offered a modest selection of small household appliances, the main selling points of which were low prices and acceptable quality. However, it didn't create much of a splash – consumers were hesitant to trust an unfamiliar Chinese brand.
A sales surge occurred in 2014-2015. The rapid rise of the dollar led to a sharp increase in the prices of European and Korean household appliances, making trusted brands like Hotpoint-Ariston, Samsung, LG, and Bosch virtually unaffordable for certain buyers. Refrigerators, washing machines, and televisions saw particularly high prices. Against this backdrop of generally high prices, budget-friendly Leran, which by then had also begun supplying large household appliances to Russia, stood out. Sales increased tenfold, and in some regions, hundreds of times, spurring the rapid launch of new products and growing customer trust.
The assembly country is China, specifically Guangdong Province, where the company's production facilities are located. An attempt was made to relocate assembly lines to Chelyabinsk plants, but this resulted in an increased rate of manufacturing defects and warranty returns. Therefore, production has again been concentrated in China, but at an increased volume.
Leran LLC is the exclusive importer of Leran equipment in the Russian Federation and also the owner of the Doffler, Ardin, and Sentore trademarks.
Products are certified according to international standards and, according to official statements from the company's directors, are regularly tested at factories in Hong Kong. However, it is important to understand that only a small portion of released goods is sent for verification. This fact was confirmed by an independent examination conducted by JPEC(HK) Co., Ltd, which clearly showed that quality, functionality and appearance are assessed only for a limited batch of household appliances.
Expert opinion
A brief history can't fully convey the brand's reliability. It's much better to get detailed information firsthand. For example, from Andrey, an expert at RBT, the official representative of the Leran brand:
“I worked at RBT for about a year, distributing large items, refrigerators, televisions, and washing machines. When we received our first Leran refrigeration units, I was impressed by their low price and the functionality they offered.The fact is that the final salary was largely influenced by sales of the company's own brand and its accessories. Consultants referred to this group of products as "China," and they sold poorly, resulting in a 25% salary reduction at the end of the reporting period.
I also had problems promoting Chinese products. On average, the Chinese brand had to account for 30% of my revenue. For example, for every $300 product, I had to sell at least another $100 worth of additional products (like vegetable containers, odor absorbers, and protective films). This was impossible until I came across the first Leran CBF210IX refrigerator.
Within a month, I sold 10 units, meeting my sales target and receiving a decent payout. Of course, I was worried that an unknown manufacturer might let me down and return the warranty. I already had regular customers who trusted my recommendations, and I didn't want to ruin my reputation or lose them. So I honestly warned them that the price was favorable, but the "inside" was unpredictable.
But sales didn't fall – at that time, it was practically impossible to find a refrigerator with No Frost, a modern design, LED lighting, and electronic controls for 22-25 thousand.
The average cost of a washing machine from Leran is $199.90.
But soon the first complaint arrived. They called me personally, as I offer every client my business card with my contact information, and complained about a broken light bulb in the backlight. I responded to the complaint immediately, called the company director, and sent a service technician to the former customer.
Gradually, Leran's product range expanded, but along with it, the number of complaints grew. There were no serious complaints, but consumers still had to deal with some unpleasant moments.For example, people most often addressed the following problems:
- The instructions were unclear, or rather, completely absent. The manufacturer supplied the units with a thin, generic booklet without any specific instructions or explanations.
- Heating of the side walls. This has been a concern for almost everyone, but there's no reason to panic – many manufacturers install the condenser on both sides, which becomes noticeably hot during operation and transfers heat to the refrigerator body.
- Faulty display. The electronic control panel often malfunctioned or completely refused to respond to the owner's commands.
- High noise level. This was a highly individualized issue, as all large appliances operate within a range of 39-43 dB, which isn't considered critical. Therefore, I recommended reducing the noise level myself: level the unit using adjustable feet and fill the refrigerator compartment, reducing vibration due to the increased weight of the appliance.
- Unpleasant odor. In this case, too, there was nothing critical—it's logical that a new item has its own factory odor, which will fade over time.
I noticed another "but" – inflated specifications, especially for small appliances. Boxes and labels list the maximum possible power, but in reality, the standard mode is designed for operation with a load significantly lower. For example, blenders from Leran and BOSCH are sold with a maximum power of 600 W, but the latter has a nominal power of 400 W and delivers good results without much effort. A budget Leran, with the same stated specifications, will work itself to the limit to achieve the same level.
I can also offer my expert opinion, supported by my experience selling large household appliances and reviews from my brother, who has been using a Leran refrigerator for over two years. I believe these refrigerators and washing machines are worth buying, but keep a few things in mind:
- If the price of Leran is practically the same as units from higher-quality brands (LG, BOSCH, Samsung), then it is better to choose proven brands.
- Try to buy equipment without additional functions and accessories, as these are the ones that most often fail.
- Consider the characteristics of the entire budget range; for example, Chinese washing machine manufacturers Midea, Beko, or Candy offer inexpensive but higher-quality options."
Leran appliances have every chance of lasting and trouble-free service, but to ensure this, the future owner should choose the right model wisely. The key is to avoid buying a brand-new model and thoroughly research the appliance's rated power.
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We bought a washing machine and I'm very unhappy. I wouldn't recommend it to anyone. It often doesn't spin the laundry, it only spins selectively. Don't buy it. It's not a wash anymore, it's a chore. And it takes a very long time to wash.
Every washing machine has imbalance sensors. If the machine wobbles excessively, it reduces the speed and tries to straighten the laundry. If that fails, it turns off after a short period of time without spinning the laundry.
Choose a mixed wash